BigCommerce offers a range of features for wholesale pricing that can help you manage your B2B sales more effectively. Here are some of the key features:
- Customer Groups: You can create different customer groups to assign specific pricing tiers to them. This allows you to offer different prices to different types of customers, such as wholesalers or VIP clients.
- Quantity Discounts: You can set up quantity discounts for each product, so that customers receive a discounted price based on the quantity they order.
- Minimum Order Quantity: You can set a minimum order quantity for each product, ensuring that customers order a certain amount before they can receive the wholesale pricing.
- Custom Pricing Rules: You can create custom pricing rules to apply discounts to specific products, categories, or customer groups.
- Pricing Displays: You can choose to display the wholesale pricing on your website or keep it hidden, allowing you to control who sees the wholesale pricing.
Overall, BigCommerce provides a range of tools and features to help manage wholesale pricing, making it a great option for businesses looking to expand their B2B sales.
Bigcommerce enterprise cost
BigCommerce Enterprise pricing is custom, meaning the pricing will vary based on your specific business needs and requirements. The cost of BigCommerce Enterprise will depend on a variety of factors such as your business size, the number of products you sell, your yearly online revenue, and the level of support and customization you require.
However, some general information about BigCommerce Enterprise pricing is available. The starting price for BigCommerce Enterprise is $1,000 per month. However, this price can increase depending on the number of features, add-ons, and customization options that you require. Additionally, BigCommerce offers different pricing packages depending on the size of your business, with different levels of support and features.
If you are interested in learning more about BigCommerce Enterprise pricing, it’s recommended that you contact their sales team directly for a custom quote based on your specific business needs.
What is wholesale pricing?
Wholesale pricing is a pricing strategy in which a manufacturer or supplier sells products to resellers, retailers, or other businesses at a discounted price. The idea behind wholesale pricing is to incentivize bulk purchases from resellers, who then mark up the price to sell the products to end customers.
Wholesale pricing is often used in B2B (business-to-business) transactions, where a supplier sells products to retailers or other businesses that then sell those products to end customers. The supplier typically offers a discounted price to the retailer in order to encourage them to purchase a larger quantity of the product, which can help the supplier move inventory more quickly and reduce storage costs.
The wholesale price is typically lower than the retail price, as the reseller needs to make a profit when selling the product to end customers. In some cases, a supplier may also offer different tiers of wholesale pricing based on the volume of products ordered, with larger orders receiving a deeper discount.
Benefits of setting wholesale pricing
Setting wholesale pricing can offer a number of benefits to businesses. Here are some of the key benefits of using wholesale pricing:
- Increased Sales Volume: Wholesale pricing can encourage resellers to purchase larger quantities of a product, which can increase the overall sales volume for the supplier. This can help the supplier move inventory more quickly and generate more revenue.
- Better Cash Flow: By selling products in bulk at a discounted price, suppliers can receive larger payments upfront, which can improve their cash flow and help them manage their finances more effectively.
- Relationship Building: By offering wholesale pricing, suppliers can build relationships with resellers and establish long-term partnerships. This can help to increase loyalty and reduce the risk of losing business to competitors.
- Reduced Inventory Costs: Wholesale pricing can help suppliers reduce their inventory costs by encouraging resellers to purchase larger quantities of products. This can help to reduce storage costs and increase efficiency in the supply chain.
- Brand Exposure: By selling products through resellers, suppliers can increase their brand exposure and reach a wider audience. This can help to increase brand recognition and lead to more sales in the long run.
Overall, setting wholesale pricing can be a powerful tool for businesses looking to expand their reach and generate more revenue.
How to set wholesale pricing for a product in BigCommerce stores?
To set wholesale pricing for a product in BigCommerce, you can follow these steps:
Log in to your BigCommerce account and navigate to the Products section.
Click on the product you want to set wholesale pricing for.
Scroll down to the “Pricing” section and click the “Add pricing” button.
Select “Wholesale” from the dropdown menu.
Set the wholesale price for the product.
(Optional) Set a minimum order quantity for the wholesale pricing.
Click the “Save” button to save the changes.
You can repeat these steps for each product you want to set wholesale pricing for. Once you have set up wholesale pricing for your products, you can create customer groups and assign them the wholesale pricing you have set up. This will allow you to offer different pricing tiers to different types of customers, such as wholesalers or VIP clients.
It’s worth noting that setting wholesale pricing in BigCommerce may require the use of a third-party app or integration, depending on your specific needs and requirements. You can explore the BigCommerce App Marketplace to find apps that can help you set up and manage wholesale pricing for your store.
How to set wholesale pricing for all products in one or more categories?
To set wholesale pricing for all products in one or more categories in BigCommerce, you can follow these steps:
Log in to your BigCommerce account and navigate to the Products section.
Click on the “Categories” tab and select the category you want to set wholesale pricing for.
Click on the “Bulk Edit” button in the top right corner of the page.
In the Bulk Edit menu, select “Change pricing” from the dropdown menu.
Select “Wholesale” from the “Price list” dropdown menu.
Set the wholesale price for the products in the category.
(Optional) Set a minimum order quantity for the wholesale pricing.
Click the “Apply Changes” button to save the changes.
You can repeat these steps for each category you want to set wholesale pricing for. This method allows you to set wholesale pricing for multiple products at once, saving time and effort.
It’s important to note that setting wholesale pricing for all products in a category may affect the retail pricing for those products as well. Make sure to review the pricing of each product after applying wholesale pricing to ensure that the retail price is still appropriate. Additionally, you may need to create customer groups and assign them the wholesale pricing you have set up to ensure that only the appropriate customers receive the discounted pricing.
Conclusion
In conclusion, wholesale pricing is a pricing strategy in which a supplier sells products at a discounted price to resellers or other businesses, who then mark up the price to sell to end customers. Setting wholesale pricing can offer a number of benefits, including increased sales volume, better cash flow, relationship building, reduced inventory costs, and increased brand exposure. In BigCommerce, you can set wholesale pricing for individual products or for all products in one or more categories using the Bulk Edit feature. However, it’s important to review the pricing of each product after applying wholesale pricing to ensure that the retail price is still appropriate, and to create customer groups and assign them the wholesale pricing you have set up to ensure that only the appropriate customers receive the discounted pricing.